We are living in an era where the online platform is king in almost any sector. When it comes to music, streaming continues to be the most preferred choice for consuming music, together with other online avenues. But nevertheless, music festivals and awards continue to grow year on year despite being overshadowed by the internet. Some of the reasons why they continue to grow is because of the role they play in providing fresh music as we can see from the discussion below.
Adaptation To A New Context
Festivals and award shows have adapted successfully to consumer demands for live and fresh music. You’ll find most festivals being fairly priced, whereas there are numerous performances by different artists which provide a fresh feel. The diversity created by the availability of different performers is the reason why people continue to flock to festivals and award shows more so than concerts.
Festivals and award shows provide a perfect experience to enjoy live performances. Entertainment stands, pyrotechnics and many other additional extras found in these forums all make it the perfect gathering to find fresh new acts. And it does not have to be new music; the conducive environment turns every performance into a whole new experience.
There are high investments in festivals and award shows towards raising the quality standards of the event. The best technology available is used and top performers in the music industry are never left behind. They’re the best places for finding emerging talent, and the overarching atmosphere is refreshing and new.
Increased Corporate Sponsorship
Corporate sponsorship is heavy at award shows and music festivals. Most of the big brands sponsor these events to capitalize on the great opportunity to exhibit their superior products. You’ll also find the up-and-coming artists being sponsored by corporates, which give them a chance to showcase their talent. This creates the perfect opportunity for fresh music to fill the air.
In North America for instance, brand sponsorship of music festivals reached more than $1 billion in 2012. This brand sponsorship draws in more new acts which would have missed the occasion were it not for their support, thereby giving the audience a chance to listen to brand new music, hot off the press.
Growing Sophistication Of Marketing
Corporates have known how to use festivals and awards to create brand awareness. During the same events, they will use the power of the social media to trend online, thereby getting the much-needed publicity. They are also quick to spot promising new talent which they can sign as brand ambassadors. This sophistication in marketing has worked to the benefit of fresh music seekers.
Millennial’s like meet-ups, collaborations, and sharing; they want unique and new experiences to upload to the social media. They are looking for an opportunity to be the first to hear, attend and participate in festivals and awards. They want to be the first to listen to and watch new artists and take photos of the event as it unfolds, so they will flock to festivals and award shows.
On the other hand, organizers must supply what millennials want so that their events can attract numbers. That’s why you’ll always find fresh music at festivals and award shows, as both the event organizers and millennial’s all seek to have their different objectives met.
So, it’s evident that festivals and award shows are the perfect places to experience new music. These venues are affordable, have a variety of performers, both upcoming and experienced, and the quality is always of the highest standards.
We hope to see you at the next upcoming festival or music award ceremony, enjoying the emerging talent they can offer.